You've heard the saying, "It's better to give than to receive," but did you know there's a lot of research that supports this proverb? Sure, donating delivers big dividends to the recipients, but many times the rewards are greater for the person making the donation.
A study done by researchers at Harvard Business School suggested that gift giving and charitable donations promote happiness. They interviewed and analyzed the spending habits of participants and found a correlation between pro-social spending and happiness. Two different control groups were given money. One group was told to spend the money on themselves - the other was told to give it to someone in need or a charity. When each group’s happiness level was assessed, those who unselfishly gave money away were happier than the group who spent the money on themselves.
This conclusion was further supported by brain imaging. "At the most basic level, functional magnetic resonance imaging (fMRI) evidence shows that giving money to charity leads to similar brain activity in regions implicated in the experience of pleasure and reward."
For one, the giver recognizes that the act of helping others creates a sense of purpose and well-being in themselves, and it helps the public good. A report in ScienceMag.org reveals that when people donate voluntarily, they experience a "warm glow" which is what the researchers said is a neural response that releases endorphins in the brain, producing the positive feeling known as the "helpers high".
But does it last?
Elizabeth Dunn, a psychology professor at the University of British Columbia in Canada says it does. She, along with other researchers, have stated that voluntary giving has many health benefits. She shares that people who donate have lower blood pressures and "giving is not just heartwarming, it may be quite literally good for our hearts." Giving has also been cited as decreasing stress, which is associated with a variety of health problems.
Since studies show that giving is good for you, let me show you the easiest way to do it.
It's called Giv360. It's free to use, free to get and let’s you give all year round.
Sign up your debit or credit card with Giv360's secure online registration and pick your favorite charity.
Then whenever you go to a participating Giv360 merchant and pay with your card, they'll donate 5% of your purchase to your charity. And it happens every time you use your card at those merchants. It's that simple. Now doesn't that give you a "warm and fuzzy"?
Please check out Giv360 today. You'll be happy you did!