Can We Create a Generation of Givers?

A lot of terms are thrown around to describe certain demographics.  Pew Research put together a great graphic to explain who these groups are.

First came the "G.I. Generation"- those now aged 74 and older. Next came the  "Silent Generation"-those born between 1928 and 1945. (Some combine the two oldest groups and refer to them as "Matures" if they are 68 or older).

"Older Baby Boomers" are those between 55 and 64 while "Younger Boomers" are aged 46-55.

If you're not confused yet, you may ask, "So what's after that?"

To which we reply, "Generation X". This is for 34 to 45 year olds.

But lately, the most common word being thrown around is "Millennial", with an estimated 83 million people comprising this group. If you haven't heard that term, maybe you've heard "Generation Y" or even the "Rainbow Generation."All are names for the same group- those typically with birth years ranging from the early 80's to the early 2000's.

A lot of research has been conducted on this group. Paul Taylor, author of The Next America: Boomers, MiIllennials, and the Looming Generational Showdown explained how Hispanic and Asian immigration affected the diversity of the Millennials demographics. America in 1960 was 85% white, but by 2050, our nation will be 43% white.

Many would assume this cultural integration would produce a greater desire to be more socially conscious.  Their social awareness, coupled with the internet (of which this group is recognizably astute) should provide ease and opportunity that past generations didn't have.

But do they give to charitable organizations?

One of the most important implications of a study released by blackbaud.com comparing the habits of the various generations showed that Generation X and Generation Y (Millennials) are far behind in their charitable giving.

Baby Boomers give more total dollars to charity than any other generation, roughly $47 billion a year. Although Boomers head up only 38% of US households, they're responsible for 50.3% of all charitable contributions.

Pam Loeb, director of Edge Research who conducted a study on donors to non-profits discovered that "Generation Y (Millennials) are the least likely to support local social services and environmental causes." But there was some good news that came from the report. It showed they were more likely to support children's charities, human rights, and international causes" when they do give.

Another surprising stat from the study was that Boomers gave more online (42%) than through direct mail.  Proof that fundraising is a dominant channel for any non-profit organization; no matter what age you're targeting.

That's where Giv360 can help!

What name will be given to the next generation following the Millennials? What word will personify those individuals who are now about 12 years old?

 Wouldn't it be great to have a generation of Givers?

A generation that sees the value in supporting organizations like The Epilepsy Foundation of Georgia, Open Hand and Communities in Schools.

If it is going to be done, it has to start with us.

Be the model for a future generation of Givers. Go online now to Giv360 and sign up today to start donating to your favorite non-profit. It's free, easy, and all you have to do is shop at a participating merchant and up to 5% of your bill will be sent to the charity you choose.

Let's change the world now and impact the way the world Gives. Let's change how the next generation is viewed. Let's not just talk about it, let's do it. Click here to be a Giver!